Ехаmination practice. Advertising

ADVERTISING

In this day and age, advertising is big business. It      [sets, puts, lays, does] a lot of effort into effectively             [introducing, explaining, informing, mentioning] the public about a product or service.

Advertisements are introduced through a            [variety, choice, collection, selection]of means.

Companies can choose            [from, between, through, throughout]the print media, television, radio or even huge lit-up billboards that           [have been, have, had been, had]put up around our cities and which         [mean, approve, suggest, consult]that we buy this type of ice-cream or that type of trainer.

Advertising companies use a number of techniques to attract our attention, including stunning photography, eye-catching graphics, jingles or clever               [descriptions, comments, reports, announcements] .

                    [What is more, Not only, Yet, To be more specific],companies may employ famous people like film stars to           [recommend, suggest, advise, propose]their products.

However, many governments have introduced rules and regulations that advertisers must follow. These codes of conduct          [reassure, insure, ensure, confirm]that advertisers don't make exaggerated claims or offend certain groups of people.

In some countries, advertisements can be displayed only in specific areas.              [Furthermore, Nevertheless, Otherwise, Likewise], some countries do not         [accept, admit, agree, approve]of the advertising of certain products, like tobacco, so they don't allow such advertising at all.