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- Corporate reputation in contemurary
Тест:
Corporate reputation in contemurary
03.11.2024
Вміст тесту:
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involves the use of public relations techniques for marketing purposes which was found to be a cost-effective tool for generating awareness and brand favourability
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a concept of marketing communication planning that recognizes the “added value” of a comprehensive plan that evaluates the strategic role of a variety of disciplines (advertising, direct marketing, sales promotions and public relations) and combines these disciplines to provide clarity, consistency and maximum communication impact
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this model is one where practitioners start with their own objectives, develop extensive communication plans and then assume that, through creative and powerful adverts, PR campaigns and other media, the organization’s reputation can be strengthened or maintained
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Social ________ is generally enabled by the intimacy and immediacy of a medium and can be expected to be somewhat lower for more digital and mediated forms of communication (e.g. telephone conversation, email) than for direct interpersonal interactions (e.g. face-to-face discussion).
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