Writing Skills. Job

Match the definitions (a–f) with the vocabulary (1–6).

Read the text and choose the best title

David Beddingfield

Digital Marketing Manager

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Summary

Over the past six years I have held various roles in the field of digital marketing and communication and currently lead a small team in the Fast-Moving Consumer Goods (FMCG) sector. I have a proven track record of planning and implementing successful digital marketing campaigns across a range of channels.   

______________________________

Experience

Digital Marketing Manager
Krunch Ltd
Jan 2017 – Present

My role involves strategic focus on all areas of digital marketing within the company and working closely with the main marketing and communications teams. I design and lead all our digital marketing campaigns.

Digital Marketing Executive
Krunch Ltd
June 2014 – Dec 2016

I was responsible for overall social media strategy. I worked on many campaigns to drive engagement with the customers of our breakfast cereals and bars to build brand loyalty. I also led on three key product launches.

Digital Marketing Assistant
Food2Grab Ltd
Sept 2013 – May 2014

In this role I developed my existing knowledge and skills in the fields of social media and consumer goods. I supported the design of multi-channel marketing campaigns to promote brand awareness of our healthy snack range.

Are the sentences true or false?

1. David Beddingfield specialises in marketing products via the internet.       [true, false]

2. David manages people.       [true, false]

3. He joined Krunch Ltd in 2017.       [true, false]

4. He is responsible for creating new digital marketing campaigns.       [true, false]

5. The objective of the breakfast cereal and bars campaign was to tell people about the new product.       [true, false]

6. The objective of the healthy snack range campaigns was to make sure people knew about the product.       [true, false]

Choose the best verb to complete each sentence.

1. Over the past 18 months, I have __             [a. done, b. held, c. worked]_ different roles across the telecommunications sector.

2. I have a proven ability to _             [a. meet, b. support, c. build]__ strong relationships with customers and key stakeholders.

3. I _               [a. worked, b. supported, c. produced]__ project teams from other departments.

4. During this role I __               [a. developed, b. supported, c. made]_ specialist knowledge and skills in the area.

5. I was responsible for _                [a. creating, b. performing, c. drawing]__ marketing campaigns.

6. I worked with the communications team to _           [a. make, b. drive, c. force]__ customer engagement with our brand.

7. I designed campaigns to __           [a. make, b. do, c. build]_ brand loyalty among customers.

8. The first objective was to __               [a. work, b. recommend, c. promote]_ brand awareness for the new range of healthy snacks.

Complete the sentences

1. I ………………     [am, for]……………… currently ………………    [in, an]……………… editor and team leader for Chestnut Books. 2. Over the past four years I ………………      [jump, have]……………… held various roles ……………    [in, 0n]………………… the field of publishing. 3. I’m currently responsible ………………     [of, for]……………… managing book projects from initiation to completion. 4. My role involves strategic focus …………………     [out, on]…………… new books for children and teens, working closely ………………         [with, without]……………… the editorial team. 5. In my previous role, I worked ……………    [at, on]………………… several non-fiction books ……     [for, at]………………………… adult readers and developed my knowledge ……………    [of, in]………………… marketing. 6. …………………    [on, in]…………… my current role, I have also organised two book launches with authors …………………    [at, to]…………… promote their new books.