Get200_B1_U7_UseofEnglish

Read the text below. Choose the correct answer (A, B or C) to produce a logical and grammatically correct text.

IT WAS MY NOSE THAT BOUGHT IT

Do you ever 1.1.       [take, draw, catch, pay]attention to the smells in shopping malls, coffee chains, petrol stations, or cinemas? Probably you don’t – or rather, your brain does, whether you are aware of it or not. Is it a coincidence that in a coffee shop you can smell fresh coffee (but not the food served) wherever you sit, while in cinemas the smell of popcorn (but not nachos) permeates everything?

Using the sense of smell to boost sales is called scent marketing and 1.2.                    [have studied, were studied, has been studied, have been studying] for a long time now. Our brain can recognise and distinguish between about 10,000 different smells. What is more important, however, is that smell is strongly connected with memories and emotions. It also travels directly through different parts of the brain. Thus a smell of something, for example a mug of coffee, 1.3.                      [can trigger, may trigger, would have triggered, triggers] a happy memory much faster than the sight of the mug or touching it.

There is research which shows how effective scent marketing is. After introducing the smell of a fresh-brewed coffee at a petrol station the sales of coffee 1.4.           [went down, went up, showed up, decreased] by 300%. In another study some major retailers, for example Nike, also showed that scent marketing increased customers’ interest and intentions by 80%. After all, who does not enjoy the smell of a new pair of shoes, a new book or a cup of fresh coffee?

Read the text below. Fill in the gaps (2.1.–2.4.) with the correct form of the words to produce a logical and grammatically correct text. The correct spelling is required.

COMPLAIN CRITIC DEAL HANDLE INSURE TREAT

If you think your mother, father or older sister make the worst shopper in the world – no, they don’t. I’m a marketer and I know for a fact who the worst shoppers are. We are. As a marketer, I’m usually quite 2.1.          and I’m always evaluating everything. My boyfriend hates it and says doing shopping with me – or going anywhere, really – is terrible. Do you know a lot of people who would be critical about a florist using too much green on their leaflets in autumn, about the font a beauty salon put on their windows, or the wording on a business card of a boyfriend’s 2.2.           company? The thing that drives me most crazy, though, is customer service. Even if you want to return a product you didn’t like or make a 2.3.           about a service you’re not happy with, you can always end up feeling satisfied and well treated. Everything depends on the way you are 2.4.         with – and the way you are treated. However, the people in a shop or an office must treat you like they care, see you as a person they want to help, not just a customer, and manage to solve your problem. I don’t really understand why my boyfriend gets upset when bad customer service drives me nuts. Do you?

Read the sentences. Choose the correct translation of the phrases in brackets.

Do you (стягуєте плату) ________ customers for delivering the shopping?

A. charge

B. take a charge

C. put a charge