Use of English B2. Advertising and Marketing

Advertising isn't developed or … in a vacuum; it's one element - a key element - in the process of marketing.

Business individuals, governments, and nonprofit organizations all develop products to … customers, the people or organizations that purchase a product, and advertising helps persuade customers to select one product rather than another.

… , marketing isn't just selling.

According to the American Marketing Association, marketing is the conception, pricing, promotion, and distribution of ideas, … , and services that satisfy the needs of individuals and organizations."

Advertising … an important but relatively limited role in marketing.

It can be used to promote a product's many advantages, but it … which features will satisfy people's needs, where products should be distributed, or what price should be charged.

Such marketing issues must be resolved before any advertising appears; in effect, the marketing process … the framework in which advertising is created.

Advertising is more focused on generating instant leads and conversions, but this rarely works.

Whereas in content marketing, you're not directly pushing a product to sell, but you are consistently getting in front of your … customer with your captivating content relevant to your products or services.

Advertising is a marketing activity that can help you to … … to potential customers and encourage them to buy your products or services.

The definition of advertising is an industry … to call the attention of the public to something, typically a product or service.

The definition of advertisement is the means of communication in which a product, brand or service … to a viewership in order to attract interest, engagement, and sales.

Advertising is an integral … of marketing.