`Unit 4 Test - Focus 5

Complete the sentences with the words

1. I can’t look at a computer screen for too long. The              [brainchild, counterpart, glaring, mainstream] light makes my eyes hurt.

2. The new device was promoted aggressively and not very honestly, causing a              [counterpart, glaring, mainstream, backlash] from customers.

3. After you            [glaring, mainstream, mundane, swipe] your card, check whether the sum of the payment on the card reader is correct before entering your PIN.

4. At work, most people use computers for very            [mainstream, mundane, swipe, backlash] and uninteresting tasks.

5. To my mind, most             [mundane, swipe, backlash, mainstream] music is not very original.

6. The Internet was the               [brainchild, swipe, counterpart, decline] of Tim Berners- Lee.

Complete the sentences with the correct prepositions.

1. As a matter    fact, I think old-fashioned mobile phones with fewer functions worked much better as phones.

2. Music videos first came      prominence sometime in the 1980s.

3. It took me forever to flick         all the tabs on their website to find the information I wanted.

4. There’s been a constant downturn    the sales of music recorded on physical media.

5. Sometime in the 1980s, cassette tapes gave way    compact discs.

6. When selling things online, you can capitalise    any expert knowledge you have that’s related to the products you sell.

Complete the text with one word in each gap.

If you haven’t got the capital to open a shop in the main street, you may start one online. The costs are lower, but you still have to think carefully about what you’re doing. Define your product or service. Unless you are the ¹       to offer something unique, there will be lots of competition around. But you can still capitalise ²    your expertise in an area related to the product. For example, if you want to sell bicycle parts and accessories, you can offer your customers advice on what best suits their needs, or post free instruction videos on bicycle maintenance. Make a business plan, analysing how ³      money you have to spend before you start making any. Don’t forget that your business needs to ⁴    registered in accordance with the laws of your country. Also, a great deal rides ⁵    how comfortable your website will be for customers to use: to search, to order, and to pay for purchases safely. It makes sense to hire a professional web designer. If your business ⁶       to take off, don’t worry. You will have lost some money but gained valuable experience.