Reading Comprehension I term 11th grade

Read the article about shopping and choose the best option to answer the questions.

Sensible shopping

Esra Demirel is in so many ways a typical teenager. She likes to look good, and she cares about what she wears. Seventeen-year-old Esra from Chicago volunteered to help local market research company AMR. But when they followed her on a back-to-school shopping trip with friends, they were curious about why she left a Nike store without buying. This was even though Nike is one of her favourite labels. What was the reason? Esra explains, ‘Well, I buy things on sale because it doesn’t make sense to buy a pair of trainers for $150.’ Esra admits she looks for the famous sports label in cheaper stores instead of their high street stores and department stores.

It seems that teens nowadays are shopping like their parents. Many teenagers are more sensible with money these days – a habit that their parents, who may have had to change the way they spend their money in order to make it last longer, have successfully taught them. They are not going out and spending without thinking any more. This is a good thing for the teenagers, of course, but perhaps not so good for the stores that are trying to attract them.

And that’s not the only change that’s taken place recently. When it comes to shopping, today’s teenagers recycle more clothes from the previous year. They mix and match the old with the new for different looks. They don’t all want to look alike and prefer to have their own distinct style. They also shop all year round for things they need, which means spending less at specific times, such as just before the school holidays, when they may need to buy certain kinds of clothes. And when they do shop, they’re spending much less than they used to, maybe five to ten years ago.

Young shoppers spend time researching clothes on the internet before they go to the stores, so they know what they’re looking for before they get there. The clothing companies know this and are worried that teenagers won’t go for their label because they prefer a different one. This means that stores need to find new ways of making their products attractive to young shoppers. Therefore, they want to get teenagers’ attention before they are in stores, and they do this by attracting them on social media. By checking which websites teenagers regularly use, for example, some companies learn what’s popular and can design a suitable advertising campaign. And of course, once teenagers have bought something in the store, companies hope to see some positive comments, which will attract more customers as a result.

1. What does the writer say about Esra Demirel?

Read the article about shopping and choose the best option to answer the questions.

Sensible shopping

Esra Demirel is in so many ways a typical teenager. She likes to look good, and she cares about what she wears. Seventeen-year-old Esra from Chicago volunteered to help local market research company AMR. But when they followed her on a back-to-school shopping trip with friends, they were curious about why she left a Nike store without buying. This was even though Nike is one of her favourite labels. What was the reason? Esra explains, ‘Well, I buy things on sale because it doesn’t make sense to buy a pair of trainers for $150.’ Esra admits she looks for the famous sports label in cheaper stores instead of their high street stores and department stores.

It seems that teens nowadays are shopping like their parents. Many teenagers are more sensible with money these days – a habit that their parents, who may have had to change the way they spend their money in order to make it last longer, have successfully taught them. They are not going out and spending without thinking any more. This is a good thing for the teenagers, of course, but perhaps not so good for the stores that are trying to attract them.

And that’s not the only change that’s taken place recently. When it comes to shopping, today’s teenagers recycle more clothes from the previous year. They mix and match the old with the new for different looks. They don’t all want to look alike and prefer to have their own distinct style. They also shop all year round for things they need, which means spending less at specific times, such as just before the school holidays, when they may need to buy certain kinds of clothes. And when they do shop, they’re spending much less than they used to, maybe five to ten years ago.

Young shoppers spend time researching clothes on the internet before they go to the stores, so they know what they’re looking for before they get there. The clothing companies know this and are worried that teenagers won’t go for their label because they prefer a different one. This means that stores need to find new ways of making their products attractive to young shoppers. Therefore, they want to get teenagers’ attention before they are in stores, and they do this by attracting them on social media. By checking which websites teenagers regularly use, for example, some companies learn what’s popular and can design a suitable advertising campaign. And of course, once teenagers have bought something in the store, companies hope to see some positive comments, which will attract more customers as a result.

2.What does the writer believe about parents, teenagers and money?

Read the article about shopping and choose the best option to answer the questions.

Sensible shopping

Esra Demirel is in so many ways a typical teenager. She likes to look good, and she cares about what she wears. Seventeen-year-old Esra from Chicago volunteered to help local market research company AMR. But when they followed her on a back-to-school shopping trip with friends, they were curious about why she left a Nike store without buying. This was even though Nike is one of her favourite labels. What was the reason? Esra explains, ‘Well, I buy things on sale because it doesn’t make sense to buy a pair of trainers for $150.’ Esra admits she looks for the famous sports label in cheaper stores instead of their high street stores and department stores.

It seems that teens nowadays are shopping like their parents. Many teenagers are more sensible with money these days – a habit that their parents, who may have had to change the way they spend their money in order to make it last longer, have successfully taught them. They are not going out and spending without thinking any more. This is a good thing for the teenagers, of course, but perhaps not so good for the stores that are trying to attract them.

And that’s not the only change that’s taken place recently. When it comes to shopping, today’s teenagers recycle more clothes from the previous year. They mix and match the old with the new for different looks. They don’t all want to look alike and prefer to have their own distinct style. They also shop all year round for things they need, which means spending less at specific times, such as just before the school holidays, when they may need to buy certain kinds of clothes. And when they do shop, they’re spending much less than they used to, maybe five to ten years ago.

Young shoppers spend time researching clothes on the internet before they go to the stores, so they know what they’re looking for before they get there. The clothing companies know this and are worried that teenagers won’t go for their label because they prefer a different one. This means that stores need to find new ways of making their products attractive to young shoppers. Therefore, they want to get teenagers’ attention before they are in stores, and they do this by attracting them on social media. By checking which websites teenagers regularly use, for example, some companies learn what’s popular and can design a suitable advertising campaign. And of course, once teenagers have bought something in the store, companies hope to see some positive comments, which will attract more customers as a result.

3.According to the writer, how have teenagers recently changed when it comes to shopping?