Reading. CLOTHING SHOP (Pre-Int)

CLOTHING SHOP TURNED UPSIDE DOWN

A clothing shop in Canada is using an unusual campaign to attract customers

The Gap clothing stores in America are best known for their good ¹______ and reliable service – their famous T-shirts are sold all around the world. But now one of their stores in Canada is remembered for ²______ reason. A ³______ about an exciting new store caused many people to rush to see it over. When they arrived, many surprised customers ⁴______ that everything inside the shop was upside down – the clothing displays and mannequins were all attached to the ceiling! People looked up to see the clothes, which were now ⁵______ high to reach. It took shop employees 12 hours to hang 32 mannequins from the ceiling and turn display tables over. Many people wondered why the store had ⁶______ to turn the shop upside down. This was neither a new store design nor a mistake. It was, in fact, a clever marketing campaign. The campaign, named ‘Sprize’, was set up to advertise a new store ⁷______, which allows customers to claim a full ⁸______ on anything they buy if the price is reduced within 45 days of purchase. Crowds of people came to the store, which made the campaign more successful than any television advertisement. The store said it was, ‘an idea to turn shopping on its head!’