Marketing unit 1-2

Decreased customer engagement and satisfaction.

Limited access to sales data and analytics.

The sales system helps in analyzing sales data by organizing it for trend identification and performance evaluation.

Sales data analysis is done manually without any system support.

Errors, redundancies, and irrelevant information

Data integrity checks

User input validations

Data encryption methods

The sales system focuses solely on inventory management, not sales data analysis.

The sales system only stores data without analysis capabilities.

The sales system helps in analyzing sales data by organizing it for trend identification and performance evaluation.

Sales data analysis is done manually without any system support.

It is important to anticipate issues that affect the bottom line to mitigate risks and ensure financial stability.

It is important to ignore issues that affect the bottom line to focus on growth.

Focusing solely on short-term gains is more beneficial than anticipating issues.

Anticipating issues is unnecessary as they will resolve themselves over time.

The sales system eliminates all potential issues automatically.

The sales system is solely for inventory management.

The sales system only tracks sales without any analysis.

The sales system helps by providing data analysis, trend identification, and facilitating communication to address potential issues.

Anderson Market Research provides market analysis and consumer insights for Speedy Athletic Gear.

Anderson Market Research handles the distribution of Speedy Athletic Gear products.

Anderson Market Research manufactures athletic gear for Speedy Athletic Gear.

Anderson Market Research is a competitor of Speedy Athletic Gear.

Performance metrics, customer satisfaction, and operational efficiency

Employee turnover rates and hiring practices

Product pricing strategies and inventory levels

Sales forecasts and market trends

By articulating value, understanding the audience, practicing, and preparing for questions.

By focusing solely on visuals

By ignoring audience feedback

By delivering a monologue without interaction

No performance guarantees offered.

Limited warranty on all products.

High quality and performance standards.

Low cost and average quality.

Branding reduces production costs and increases profit margins.

Branding establishes identity, builds loyalty, and differentiates from competitors.

Branding has no impact on customer perception or sales.

Branding is solely about creating a logo and slogan.