HS1 2019 unit10 p164 act7

Choose the appropriate variant

Example: What time will they meet?

1. What’s Steve doing now?   [a, b, c]

2. How are they going to get to the countryside?   [a, b, c]

3. what will the woman do tonight?   [a, b, c]

4. Where is the cat now?   [a, b, c]

5. What job does Mary’s brother do?   [a, b, c]

Read and translate the words.

iconic - знаковий

vintage - вінтаж (ний), старовинний

racks - вішалки, стійки

inaugurated - урочистий

embroidery - вишивка

outrageous - обурливий, надмірний, несамовитий

Watch the video and decide whether the statement is true or false.

How to Decide What's Ordinary and What's Luxury When Shopping Vintage - Vintage Bowles.mp4

1. Iconic images of old times don't concern the work of the editor nowadays.       [True, False]

2. Hamish Bowles is an international editor for Vogue Magazine.       [True, False]

3. He has been assembling his couture collection for many years       [True, False]

4. He is looking for some exclusive pieces of clothes with the help of the dealer from London       [True, False]

5. Hamish was a fashion student at St.Martin's       [True, False]

6. He found a great piece of Dior embroidery ensemble of 1962       [True, False]

Reading

Read and translate the words.

approximately - приблизно

runway - подіум

prominent - видатний

to lure - привабити

retailer - роздрібний продавець

enticing - заманливий

to obtain - отримати

venue - місце проведення

notoriously - горезвісно

meltdown - криза, крах, катастрофа

Read the text.

A fashion week is a fashion industry event, lasting approximately one week, where fashion designers, brands or "houses" display their latest collections in runway fashion shows to buyers and the media. These events influence trends for the current and upcoming seasons.

The most prominent fashion weeks are held in the fashion capitals of the world; Paris, Milan, London and New York, or the "Big Four" which receive the majority of press coverage. Though not as duly noted as other influential cultural cities in the world, Los Angeles also has a fashion week which is hosted biannually, showcasing the newest collections by LA based and international designers alike.

One of history's first signs of a fashion week, or seasonal collection, can be traced back to fashion designer Charles Frederick Worth. The concept of fashion week began in Paris, when marketers used to hire women to wear couture items in public places, from racetracks to salons.These parades gradually began to become social events of their own. In France, runway shows are still called "défilés de mode" which when translated literally means "fashion parades."

In 1903, a New York City shop called Ehrich Brothers put on what is thought to have been the country’s first fashion show to lure middle-class women into the store. By 1910, many big department stores were holding shows of their own. It is likely that American retailers saw the "fashion parades" in couture salons, and decided to use the idea. These "parades" were an effective way to promote stores, and improve their status. By the 1920s, the fashion show had been used by retailers across the country. They were staged, and often held in the shop’s restaurant during lunch or teatime. These shows were usually more theatrical than those of today, heavily based upon a single theme, and accompanied with a narrative commentary. The shows were hugely popular, enticing crowds in their thousands – crowds so large, that stores in New York in the 1950s had to obtain a license to have live models.

On July 19,1943, the first-ever "fashion week," New York Fashion Week, was held, with one main purpose: to give fashion buyers alternatives to French fashion during World War II, when workers in the fashion industry were unable to travel to Paris.

Until 1994, shows were held in different locations, such as hotels, or lofts. From 1994 to 2009, the event was held in a tent at Bryant Park, behind the New York Public Library. Lincoln Center was the Fashion Week venue from 2010 to 2015,after which it moved to Clarkson Square, an events venue in SoHo.

The first Paris fashion week began in 1973.

In almost all fashion shows world wide celebrities notoriously have meltdowns, which steals the show from the fashion itself. These displays are now famously known as "show stealers".

Choose True or False.

1. Paris, Milan, LA and New York belong to "Big Four" cities       [True, False]

2. Fashion designer Charles Frederick Worth is considered to be the one who started "fashion weeks"       [True, False]

3. By 1910 many department stores had held their own fashion parades in America.       [True, False]

4. Fashion shows were often staged during lunch or teatime in 1920s       [True, False]

5. The first New York Fashion Week took place in 1945       [True, False]

6. Lincoln Center is the Fashion Week venue nowadays       [True, False]