High note 4 unit 5

Complete the sentences with the correct form of the verbs in brackets

It’s John on the phone. I think he ______________ (want / congratulate) you on your success.

Don’t worry Emma, I’m sure my map of the area will ______________ (prevent / get) lost

Phil is ______________ (consider / become) a chef as he loves cookin

Mum has ______________ (promise / help) me prepare a party for my friends

Doctors ______________ (believe / take) regular exercise is essential for your health

He _____________________ (try / repair) the puncture in his bike’s front tyre, but had to ask for help in the end

I can smell a wonderful ___________ coming from the kitchen. Fiona must be cooking something delicious.

There is a ______ difference between the taste of a green and a red pepper: it isn’t obvious, but it’s there.

Good house painters know when paint is dry. It should also be soft / smooth / coarse, not rough.

That pizza you’ve cooked looks fluffy / silky / mouth-watering. I can’t wait to eat a piece.

Cacti are ____________ and this protects them from plant-eating animals.

Soft toffees and cake toppings are ____________. You may want to wash your hands after you touch them

The future is here! How do you feel when you smell the aroma of freshly baked bread in a supermarket? Hungry? Have you ever bought food that isn’t on your shopping list as a result? If this has happened to you, then you’ve been a victim of sensory marketing, a concept we are hearing more and more about. Although the key ideas aren’t new, marketing professionals now have a much deeper understanding of them than they used to. Sensory marketing describes the process of winning a customer’s trust and attention by appealing to each of the five main senses of sight, hearing, touch, smell and taste. The result of this is a significant increase in sales. Obviously, different kinds of businesses and industries have become very interested in it. Consumers are getting used to it too, whether we realise it or not. Smell is a powerful sense and marketing professionals use it to encourage us to purchase sometimes completely average products in a variety of ways. Tests have shown that pleasant smells can improve mood by 40%! So, think twice before you buy something you don’t necessarily need because you are in a store that smells nice and has put you in a good mood! Another way marketing departments persuade us to buy their products or services is by placing scented ads in magazines or by posting scented leaflets through your letter box. This makes us more likely to read them in detail and feel positive about what they are selling. It isn’t cheap, but it’s very clever! You may, of course, have had a negative experience at the hands of a marketeer who doesn’t yet have a complete understanding of how to use this sense. An overpowering, bad smell can completely put potential customers off parting with their money! Let’s turn to sight, which is the sense we think of first in connection with both old-fashioned and more modern advertisements; studies show that our vision is considered to be the dominant sense. Have you ever bought something that is a little over budget, but looks beautiful and will, you think, impress your friends or, at least, make you feel you aren’t missing out? Smartphones and even trainers are good examples of how our sense of sight can influence spending decisions. ‘They’re only £20 more expensive than the average-looking ones’, we try to convince ourselves as we get our pocket money or savings out. Finally, it has been proved that social media and websites that are visually appealing to their target audiences are the most popular, another good example of the power of vision. Our senses of touch, taste and hearing are used by commercial departments to make money too. Although you might not know it, it is proven that the way a piece of clothing or a pair of shoes feel plays an important part in your purchasing decision, tempting you to spend all the cash you have in your wallet. Have you ever been offered a mouth-watering snack in the supermarket that appealed to your taste buds just before a mealtime? I bet many of you have ended up putting one in your basket! And all of us have at some point found ourselves humming a catchy commercial jingle we heard on the radio. Shops spend a lot on this kind of advertising because they have no doubt it is money well spent! Finally, some brands these days are used to using new technological developments to provide mindblowing sensory experiences for their customers. Not only can tour organisations’ websites provide potential customers with a virtual tour of hotels they are considering booking, but new 4D technology enables them to feel physical aspects of their environment such as the sun and sea spray. Visually augmented reality technology can make your dinner in a restaurant look larger than it is, so you won’t eat so much, which I feel could be used by some businesses to cut costs and increase profits. This idea was utterly ridiculous until recently. In the past, sensory marketing used to be a part of other marketing approaches. However, nowadays this concept has developed beyond all recognition due to, in no small part, advances in technology and other disciplines, such as psychology. People all over the world are influenced by it although they often don’t know it. I have serious doubts as to whether this is morally correct. However, for better or for worse, sensory marketing is here to stay!

In the first paragraph, the writer suggests sensory marketing

!!!The writer’s main purpose in the second paragraph is to...

The future is here! How do you feel when you smell the aroma of freshly baked bread in a supermarket? Hungry? Have you ever bought food that isn’t on your shopping list as a result? If this has happened to you, then you’ve been a victim of sensory marketing, a concept we are hearing more and more about. Although the key ideas aren’t new, marketing professionals now have a much deeper understanding of them than they used to. Sensory marketing describes the process of winning a customer’s trust and attention by appealing to each of the five main senses of sight, hearing, touch, smell and taste. The result of this is a significant increase in sales. Obviously, different kinds of businesses and industries have become very interested in it. Consumers are getting used to it too, whether we realise it or not. Smell is a powerful sense and marketing professionals use it to encourage us to purchase sometimes completely average products in a variety of ways. Tests have shown that pleasant smells can improve mood by 40%! So, think twice before you buy something you don’t necessarily need because you are in a store that smells nice and has put you in a good mood! Another way marketing departments persuade us to buy their products or services is by placing scented ads in magazines or by posting scented leaflets through your letter box. This makes us more likely to read them in detail and feel positive about what they are selling. It isn’t cheap, but it’s very clever!You may, of course, have had a negative experience at the hands of a marketeer who doesn’t yet have a complete understanding of how to use this sense. An overpowering, bad smell can completely put potential customers off parting with their money! Let’s turn to sight, which is the sense we think of first in connection with both old-fashioned and more modern advertisements; studies show that our vision is considered to be the dominant sense. Have you ever bought something that is a little over budget, but looks beautiful and will, you think, impress your friends or, at least, make you feel you aren’t missing out? Smartphones and even trainers are good examples of how our sense of sight can influence spending decisions. ‘They’re only £20 more expensive than the average-looking ones’, we try to convince ourselves as we get our pocket money or savings out. Finally, it has been proved that social media and websites that are visually appealing to their target audiences are the most popular, another good example of the power of vision. Our senses of touch, taste and hearing are used by commercial departments to make money too. Although you might not know it, it is proven that the way a piece of clothing or a pair of shoes feel plays an important part in your purchasing decision, tempting you to spend all the cash you have in your wallet. Have you ever been offered a mouth-watering snack in the supermarket that appealed to your taste buds just before a mealtime? I bet many of you have ended up putting one in your basket! And all of us have at some point found ourselves humming a catchy commercial jingle we heard on the radio. Shops spend a lot on this kind of advertising because they have no doubt it is money well spent! Finally, some brands these days are used to using new technological developments to provide mindblowing sensory experiences for their customers. Not only can tour organisations’ websites provide potential customers with a virtual tour of hotels they are considering booking, but new 4D technology enables them to feel physical aspects of their environment such as the sun and sea spray. Visually augmented reality technology can make your dinner in a restaurant look larger than it is, so you won’t eat so much, which I feel could be used by some businesses to cut costs and increase profits. This idea was utterly ridiculous until recently. In the past, sensory marketing used to be a part of other marketing approaches. However, nowadays this concept has developed beyond all recognition due to, in no small part, advances in technology and other disciplines, such as psychology. People all over the world are influenced by it although they often don’t know it. I have serious doubts as to whether this is morally correct. However, for better or for worse, sensory marketing is here to stay

What does ‘it’ in the last paragraph refer to?

How do you feel when you smell the aroma of freshly baked bread in a supermarket? Hungry? Have you ever bought food that isn’t on your shopping list as a result? If this has happened to you, then you’ve been a victim of sensory marketing, a concept we are hearing more and more about. Although the key ideas aren’t new, marketing professionals now have a much deeper understanding of them than they used to. Sensory marketing describes the process of winning a customer’s trust and attention by appealing to each of the five main senses of sight, hearing, touch, smell and taste. The result of this is a significant increase in sales. Obviously, different kinds of businesses and industries have become very interested in it. Consumers are getting used to it too, whether we realise it or not. Smell is a powerful sense and marketing professionals use it to encourage us to purchase sometimes completely average products in a variety of ways. Tests have shown that pleasant smells can improve mood by 40%! So, think twice before you buy something you don’t necessarily need because you are in a store that smells nice and has put you in a good mood! Another way marketing departments persuade us to buy their products or services is by placing scented ads in magazines or by posting scented leaflets through your letter box. This makes us more likely to read them in detail and feel positive about what they are selling. It isn’t cheap, but it’s very cleverYou may, of course, have had a negative experience at the hands of a marketeer who doesn’t yet have a complete understanding of how to use this sense. An overpowering, bad smell can completely put potential customers off parting with their money! Let’s turn to sight, which is the sense we think of first in connection with both old-fashioned and more modern advertisements; studies show that our vision is considered to be the dominant sense. Have you ever bought something that is a little over budget, but looks beautiful and will, you think, impress your friends or, at least, make you feel you aren’t missing out? Smartphones and even trainers are good examples of how our sense of sight can influence spending decisions. ‘They’re only £20 more expensive than the average-looking ones’, we try to convince ourselves as we get our pocket money or savings out. Finally, it has been proved that social media and websites that are visually appealing to their target audiences are the most popular, another good example of the power of vision. Our senses of touch, taste and hearing are used by commercial departments to make money too. Although you might not know it, it is proven that the way a piece of clothing or a pair of shoes feel plays an important part in your purchasing decision, tempting you to spend all the cash you have in your wallet. Have you ever been offered a mouth-watering snack in the supermarket that appealed to your taste buds just before a mealtime? I bet many of you have ended up putting one in your basket! And all of us have at some point found ourselves humming a catchy commercial jingle we heard on the radio. Shops spend a lot on this kind of advertising because they have no doubt it is money well spent! Finally, some brands these days are used to using new technological developments to provide mindblowing sensory experiences for their customers. Not only can tour organisations’ websites provide potential customers with a virtual tour of hotels they are considering booking, but new 4D technology enables them to feel physical aspects of their environment such as the sun and sea spray. Visually augmented reality technology can make your dinner in a restaurant look larger than it is, so you won’t eat so much, which I feel could be used by some businesses to cut costs and increase profits. This idea was utterly ridiculous until recently. In the past, sensory marketing used to be a part of other marketing approaches. However, nowadays this concept has developed beyond all recognition due to, in no small part, advances in technology and other disciplines, such as psychology. People all over the world are influenced by it although they often don’t know it. I have serious doubts as to whether this is morally correct. However, for better or for worse, sensory marketing is here to stay

The writer thinks sensory marketing is...

The future is here! How do you feel when you smell the aroma of freshly baked bread in a supermarket? Hungry? Have you ever bought food that isn’t on your shopping list as a result? If this has happened to you, then you’ve been a victim of sensory marketing, a concept we are hearing more and more about. Although the key ideas aren’t new, marketing professionals now have a much deeper understanding of them than they used to. Sensory marketing describes the process of winning a customer’s trust and attention by appealing to each of the five main senses of sight, hearing, touch, smell and taste. The result of this is a significant increase in sales. Obviously, different kinds of businesses and industries have become very interested in it. Consumers are getting used to it too, whether we realise it or not. Smell is a powerful sense and marketing professionals use it to encourage us to purchase sometimes completely average products in a variety of ways. Tests have shown that pleasant smells can improve mood by 40%! So, think twice before you buy something you don’t necessarily need because you are in a store that smells nice and has put you in a good mood! Another way marketing departments persuade us to buy their products or services is by placing scented ads in magazines or by posting scented leaflets through your letter box. This makes us more likely to read them in detail and feel positive about what they are selling. It isn’t cheap, but it’s very clever!You may, of course, have had a negative experience at the hands of a marketeer who doesn’t yet have a complete understanding of how to use this sense. An overpowering, bad smell can completely put potential customers off parting with their money! Let’s turn to sight, which is the sense we think of first in connection with both old-fashioned and more modern advertisements; studies show that our vision is considered to be the dominant sense. Have you ever bought something that is a little over budget, but looks beautiful and will, you think, impress your friends or, at least, make you feel you aren’t missing out? Smartphones and even trainers are good examples of how our sense of sight can influence spending decisions. ‘They’re only £20 more expensive than the average-looking ones’, we try to convince ourselves as we get our pocket money or savings out. Finally, it has been proved that social media and websites that are visually appealing to their target audiences are the most popular, another good example of the power of vision. Our senses of touch, taste and hearing are used by commercial departments to make money too. Although you might not know it, it is proven that the way a piece of clothing or a pair of shoes feel plays an important part in your purchasing decision, tempting you to spend all the cash you have in your wallet. Have you ever been offered a mouth-watering snack in the supermarket that appealed to your taste buds just before a mealtime? I bet many of you have ended up putting one in your basket! And all of us have at some point found ourselves humming a catchy commercial jingle we heard on the radio. Shops spend a lot on this kind of advertising because they have no doubt it is money well spent! Finally, some brands these days are used to using new technological developments to provide mindblowing sensory experiences for their customers. Not only can tour organisations’ websites provide potential customers with a virtual tour of hotels they are considering booking, but new 4D technology enables them to feel physical aspects of their environment such as the sun and sea spray. Visually augmented reality technology can make your dinner in a restaurant look larger than it is, so you won’t eat so much, which I feel could be used by some businesses to cut costs and increase profits. This idea was utterly ridiculous until recently. In the past, sensory marketing used to be a part of other marketing approaches. However, nowadays this concept has developed beyond all recognition due to, in no small part, advances in technology and other disciplines, such as psychology. People all over the world are influenced by it although they often don’t know it. I have serious doubts as to whether this is morally correct. However, for better or for worse, sensory marketing is here to stay!

Oh dear! I have _____________________ (forget / buy) food. I know! Let’s order a pizza

If your friend isn’t answering the phone, you can _____________________ (try / send) a message on social media